Monday, 17 January 2011

Max Martin's a bit busy at the moment isn't he...

Not content with only working on worldwide smash hits for Britney, Taio Cruz and anyone of note, he hasn't forgotten his Swedish routes and has teamed up with Euro legend E-Type to help resurrect his long career. Written and produced alongside Shellback and Savan Kotecha it's no surprise to hear that Back To Life is an instantly catchy Eurotrance/pop anthem not dissimilar to recent singles from Taio Cruz, Rihanna et al. E-Type's vocals sound more like Eiffel 65 than ever before but it's good to see him back on the scene. Active since the early 1990s, he was huge across Europe, particularly in his native Sweden where he's had five No.1 singles and appeared in Melodifestivalen with Paradise in 2004 and Line Of Fire in 2008. A UK launch was attempted more recently courtesy of dance label AATW, with singles True Believer and Rain being given a push here (and featuring on the huge Clubland compilation series), but sadly they didn't really take off. One would imagine that AATW will definitely be attempting to push this one, it certainly sounds current to the charts of today - and naturally it will succeed in Sweden!

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